Contact us

Your comments and queries matter to us. To direct you to the appropriate contact point, please select from one of the following:


Registering for e-serve

Do you already have a group pension scheme with Aviva? If so contact your Aviva consultant to find out more about how to register.

If not, to find out more about what we can offer, please contact your financial adviser.

Logon ids or passwords

Forgotten your logon id or password? As a first step use the forgotten logon id and password links on the logon screen. Be aware that your logon id will become locked if an incorrect password is entered too many times.

Locked logon id? To unlock your login details, call 0345 602 9221 Monday to Friday between 08.30 and 17.30, or email

Using e-serve

We've produced a number of quick guides to help you get the most out of using e-serve. These are available in PDF format for you to download for future reference. You'll need to be registered and logged-in to access these guides.

If you have a general query regarding e-serve and the e-serve website you can call 0345 602 6987 Monday to Friday between 09.00 and 17.00.

Scheme related enquiries

My company pension scheme

Please contact your Aviva scheme owner in the first instance. If unknown, call the New Generation Pensions helpdesk on 0345 602 9221 Monday to Friday between 08.30 and 17.30.

Making a complaint

Call our Customer Relations Manager on 0345 602 9221.

For information about how we respond to complaints, please see the Aviva Complaints page. If you want to make a complaint, please contact our Complaints Team.

If you are not satisfied with our response you can contact: Financial Ombudsman Service (FOS), South Quay Plaza, 183 Marsh Wall, London E14 9SR, Telephone 0345 080 1800,

If you have taken a product out online with Aviva and are unhappy with the product or the service you received, you can also use the European Commission’s Online Dispute Resolution service to make a complaint. The purpose of this platform is to identify a suitable Alternative Dispute Resolution (ADR) provider and we expect that this will be the Financial Ombudsman Service. Please be aware that the Financial Ombudsman Service will only be able to consider your complaint after we have had the opportunity to consider and resolve this.

Making a complaint won't affect your legal rights.